Harald Xperience first in Finland to take augmented reality (AR) to restaurants

Harald Xperience Ltd. is the first company in Finland to introduce an application with AR aimed to enhance the customer experience in restaurants. The application called EatX allows the customer to visualize the various dishes in 3D format by moving a smartphone or tablet on different items on the menu.

According to Jaana Kettunen, producer and CEO of Harald Xperience, EatX brings the restaurant experience to a whole new level. The customer sees the dish together with additional information, which makes it easier to decide what to order. Kettunen reveals that EatX will be launched at the trade fair for the restaurant and catering industry in Helsinki, 14-16 March 2018.

The menu of the restaurant “På Kroken”, created by chef Magnus Ekström, will be used as an example, including a 3D presentation of the dessert served at the prestigious Nobel banquet.

Kai Lindevall, producer and chairman of the board, points out the almost limitless potential of AR technology in the field of consumer goods, events and entertainment: “You can get any product to ‘speak’ and tell its story.”

Lindevall says the next AR application of Harald Xperience will target the hotel industry, helping hotel guests to access useful information in a natural and unique way by using AR. The needs of families with children will also be addressed.

Inquiries:

Jaana Kettunen, CEO, Harald Xperience Ltd., +358 45 1429653

Kai Lindevall, Chairman of the Board, Harald Xperience Ltd., +358 45 1429651

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